Visual identification for the 5th edition of media and culture festival Polikultura
During the designing process of the poster we were trying to refer to the motto
of this year edition, which is: About rebellious pursuance. Through many
attempts to interpret that motto we decided to refer to the censorship,
breaking the codes and rebel against the current norms and rules.
of this year edition, which is: About rebellious pursuance. Through many
attempts to interpret that motto we decided to refer to the censorship,
breaking the codes and rebel against the current norms and rules.
The posters will be presented in a public space. The viewer can just read the information, but also the design encourages to check what is covered with the tape so everyone can interact with the poster and shear off the tape. Leaflets are going to be given in two forms. One will be folded, and the other one will be squashed as leaflets usually are when they meant to be thrown away. This form will make a viewer curious what is inside and unfold the leaflet.
The project won the international competition A Design Award in the category of visual communication.
